Absolutely killed by this Johnny Walker ad. The 30 second pre-roll on YouTube featured a laconic Jude Law on a boat with an elegant old man, and an immediately intriguing premise. It immediately promised a larger payoff and ensured I didn’t write it off like every other pre-roll in the history of pre-rolls. I clicked through and instantly got pay-off in the form of a beautifully shot and realized mini-film that embodied all that a man who drinks Johnny Walker likes to think that he is. Well played Johnny Walker, well played…
As a digital marketing professional, I’m green with envy at the spread of the #bringbackourgirls campaign. Imagine how many beers I could sell if I had the power to mobilise the world to action with my campaigns like this. Soooo many beers!
However it does make me wonder who does have that power. As powerful and important as the story of the kidnapping of the Chibok girls is, I don’t really believe that the world suddenly decided to care about our travails in this part of the world. Boko Haram have been a menance and a horror for years now, and the nunber of schoolgirls that have died in their many attacks on dchools, Churches, markets, police stations and city centers is probably more than 260.
Frankly the amount of attention #bringbackourgirls has drawn suggests a well funded, planned and deployed campaign rather than an organic upswell of concern for something that has been an ongoing menance for so long. So at risk of sounding like a conspiracy theorist, who is behind this and what are their motives? I’m pleased to see international pressure on the Nigerian government to act to protect its people, but its coming so late that I can’t understand why now. I see the international press narrative swinging to the weakness of the Nigerian FG and the unpreparedness of our military for this challenge and I think, “you all just noticed this now? ” Forgive me if I don’t buy it. I’m not looking for seaside property in Abuja right now. So what’s the angle? What am I missing? Or should I just go back to optimizing mobile campaigns and assume this is just the transient nature of the modern news business. CNN will move on as soon as some sexier tragedy comes along and leave us to face our dramas by ourselves…
Here is Procter & Gamble proving that if the creative is strong enough, video length is no barrier to finding your audience. This one is a heart tugger and has racked up 12.4m views so far.
I just read the P. D. James novel, Children of Men; from which the movie of the same name was adapted. Its a quiet, masterfully written dystopian wonder. Its much more intellectually satisfying than the equally masterful but far more explosive movie it birthed. While it provides no more answers about the central mystery that animates the plot, it does a far better job of creating a convincing explanation of a world where women are suddenly unable to conceive and no more children are being born. Both the characters and the world they inhabit are quietly but powerfully depicted and its definitely one of the most fully formed works of speculative fiction I’ve read. It is particularly powerful in its depiction of power and the way it might be wieded in such a world, and the emotional state of a world cast to a long but certain doom and decline. I definitely recommend a read if you’re into that sort of thing.
“I got this in 1979 and it has a lot of miles on it—some motorcycle miles, and it was my regular outerwear during the days when New York streets could be risky. It probably saved my life when I resisted a two perp mugging at knifepoint on Avenue D. (Or maybe it was the Sacred Heart of Jesus pinned inside it over my heart.) Some guys wore tagged leather jackets back then. One day I asked my friend Jean-Michel Basquiat to draw one of his crowns on the back of mine. Jean was so into kingship he smoked Chesterfield Kings. My friend George DuBose had nicknamed me Leroy because he said I acted like a king. This jacket made me feel even more like one.”- Glenn O’Brien
How much do I hate the skits on Late Registration? I hate them plenty. How much do I love Kanye’s rapping on Diamond’s From Sierra Leone? Plenty, I love it plenty. That was the album where he really wanted his props as a rapper and it showed in the focus on track after track. One of my favourite verses on the album is from “We Major” where he shows Nas up with sly wit, hood stories, condensed story telling and his trademark humour.
Feeling better than some head on a sunday afternoon
Better than a chick that say yes to soon
Until you have a daughter, that’s what I call karma
And you pray to god she don’t grow breasts too soon.
Projects to’ up, gang signs is thrown up
Niggas hats broke off that’s how we grow up
Why else you think shorty’s write rhymes just to blow up?
Get they first car and then IRS show up
He ain’t never had shit but he had that nine
Nigga come through flickin’ and he had that shine
Put two and two together in a little bad weather
Gon’ be a whole family on that funeral line
Ask the reverend was the strip club cool if my tips help send a pretty girl through school
That’s all I want like wino’s want they good whiskey
I ain’t in the Klan, but I brought my hood with me.
Late Registration, bottomless coffees and intermittent pushups giving me life this early morning.
Listen to Rhye:
If you like Sade
if you like your music soft and sensual
if you’re the kind of person who agrees with me that the following lyrics are hella sexy:
"I’m a fool for that shake in your thighs,
I’m a fool for that sound in your sighs,
I’m a fool for your belly,
I’m a fool for you love”
Their videos are all exceptional as well, and you should definitely look up the explicit video for Open, which presents sex with an intimacy that is very rare in modern music.
I’m looking forward to their debut album. Here’s the video for The Fall, which melds wry humour with angst and relationship dynamics.
I’m going to see Maxwell perform tonight. Absolutely cannot wait. Breaks my heart that another promoter made this concert happen before we did (my partner and I have been trying to make this concert happen for yonks!) but I’m incredibly thrilled to be able to watch him perform. Very, very excited! I might even do a review. And Robert Glasper is gonna be there! Too cool.